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Allegro Magazine

Allegro Magazine 2012/13


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A Note from the Editor

How important is it for you to target these passionate magazine readers in an environment they trust?

As the Editor of Allegro Magazine for the VSO, I know how essential targeted marketing is–especially in the current economic climate. As advertising budgets are being cut, we all need to be more selective with our buy and really focus in on our target audience with wise investments that work. Advertising in Allegro allows you to target your audience to the perfect demographic.

What this means to you...you gain access to an audience of influential and affluent individuals who have chosen to read our publication. VSO audiences are experiencers, and fiercely loyal to the VSO. They buy from brands who are associated with the VSO, and that speak to them directly. Allegro provides you with the perfect vehicle to accomplish this.

Anna Gove, Allegro Editor
Vancouver Symphony Orchestra


allegro facts

  • Allegro Magazine is placed into the hands of Lower Mainland concert goers over 150,000 times through the course of the season.
  • 5 issues of Allegro Magazine will be published this season. Each contains: program notes (a necessary read at any concert), articles on composers, guest artists and upcoming events.
  • Allegro Magazine has proven an extremely effective tool in promoting the interests of the many advertisers and sponsors who support the VSO throughout the season.

Each issue of Allegro is in active circulation to a diverse and appealing market, from six to eight weeks–resulting in a highly effective advertising vehicle.


symphony facts

  • This cultural cornerstone of the arts community successfully produces more concert events in the course of their season than any other Arts Box Office west of Toronto. The VSO is the largest Arts organization west of Ontario.
  • The Symphony's growing audiences are skewing younger as the most popular classical music enjoys a renaissance.
  • Symphony audiences come from throughout the Lower Mainland; the VSO performs at the Orpheum Theatre in Downtown Vancouver and twelve other venues around the Lower Mainland including in Surrey, North Vancouver and South Delta.
  • Through performances by internationally-renowned guest artists such as Anne-Sophie Mutter, James Ehnes, Sarah Chang, Byron Stripling, Pinchas Zukerman and Chantal Kreviazuk as well as charismatic Music Director Bramwell Tovey, the Symphony stays top-of-mind in Vancouver.

Contact Anna Gove, the editor of Allegro magazine


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Click to view past issues of Allegro Magazine

Allegro - 1718 Issue 1 BUTTON: Read on Issuu
2017/2018 Season
Issue 1
   
Allegro - 1617 Issue 5 BUTTON: Read on Issuu
2016/2017 Season
Issue 5
Allegro - 1617 Issue 4 BUTTON: Read on Issuu
2016/2017 Season
Issue 4
Allegro - 1617 Issue 3 BUTTON: Read on Issuu
2016/2017 Season
Issue 3
Allegro - 1617 Issue 2 BUTTON: Read on Issuu
2016/2017 Season
Issue 2
Allegro - 1617 Issue 1 BUTTON: Read on Issuu
2016/2017 Season
Issue 1
Allegro - 1516 Issue 1 BUTTON: Read on Issuu
2015/2016 Season
Issue 1
Allegro - 1516 Issue 2 BUTTON: Read on Issuu
2015/2016 Season
Issue 2
Allegro - 1516 Issue 3 BUTTON: Read on Issuu
2015/2016 Season
Issue 3
Allegro - 1516 Issue 4 BUTTON: Read on Issuu
2015/2016 Season
Issue 4
Allegro - 1516 Issue 5 BUTTON: Read on Issuu
2015/2016 Season
Issue 5
Allegro - 1415 Issue 1 BUTTON: Read on Issuu
2014/2015 Season
Issue 1
Allegro - 1415 Issue 2 BUTTON: Read on Issuu
2014/2015 Season
Issue 2
Allegro - 1415 Issue 3 BUTTON: Read on Issuu
2014/2015 Season
Issue 3
Allegro - 1415 Issue 4 BUTTON: Read on Issuu
2014/2015 Season
Issue 4
Allegro - 1415 Issue 5 BUTTON: Read on Issuu
2014/2015 Season
Issue 5

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