Allegro Magazine

Note from the Editor

How important is it for you to target these passionate magazine readers in an environment they trust?

As the Editor of Allegro Magazine for the VSO, I know how essential targeted marketing is–especially in the current economic climate. As advertising budgets are being cut, we all need to be more selective with our buy and really focus in on our target audience with wise investments that work. Advertising in Allegro allows you to target your audience to the perfect demographic.

What this means to you...you gain access to an audience of influential and affluent individuals who have chosen to read our publication. VSO audiences are experiencers, and fiercely loyal to the VSO. They buy from brands who are associated with the VSO, and that speak to them directly. Allegro provides you with the perfect vehicle to accomplish this.

Anna Gove, Allegro Editor
Vancouver Symphony Orchestra

Advertise in Allegro Magazine – click here for a downloadable Rate Kit.
Click here for the Mechanical Specs.

allegro facts

Allegro Magazine is placed into the hands of Lower Mainland concert goers over 150,000 times through the course of the season.
5 issues of Allegro Magazine will be published this season. Each contains: program notes (a necessary read at any concert), articles on composers, guest artists and upcoming events.
Allegro Magazine has proven an extremely effective tool in promoting the interests of the many advertisers and sponsors who support the VSO throughout the season.

Each issue of Allegro is in active circulation to a diverse and appealing market, from six to eight weeks–resulting in a highly effective advertising vehicle.

symphony facts

This cultural cornerstone of the arts community successfully produces more concert events in the course of their season than any other Arts Box Office west of Toronto. The VSO is the largest Arts organization west of Ontario.
The Symphony's growing audiences are skewing younger as the most popular classical music enjoys a renaissance.
Symphony audiences come from throughout the Lower Mainland; the VSO performs at the Orpheum Theatre in Downtown Vancouver and twelve other venues around the Lower Mainland including in Surrey, North Vancouver and South Delta.
Through performances by internationally-renowned guest artists such as Anne-Sophie Mutter, James Ehnes, Sarah Chang, Byron Stripling, Pinchas Zukerman and Chantal Kreviazuk as well as charismatic Music Director Bramwell Tovey, the Symphony stays top-of-mind in Vancouver.

Contact Anna Gove, the editor of Allegro magazine

Click on the links below to download various pdf versions of Allegro magazine:

2011/2012 season, issue one
2011/2012 season, issue two
2011/2012 season, issue three

2010/2011 season, issue one
2010/2011 season, issue two
2010/2011 season, issue three
2010/2011 season, issue four
2010/2011 season, issue five