Geena Jackson


Geena Jackson


Geena Jackson is a devoted advocate for Indigenous rights, self-determination, and economic development with over 25 years of experience serving First Nation communities and the industry at large. As a proud member of the Shishalh Nation (Sechelt), she is deeply committed to strengthening Indigenous communities through strategic partnerships with industry experts and government bodies.

Over the years, Geena has been instrumental in helping over 750 Indigenous entrepreneurs grow their businesses and social enterprises.

Her commitment to Indigenous economic growth has only grown with the creation of the Bears’ Lair TV show on APTN. Geena created and is a core judge on the Bears Lair TV show and has been successful with two seasons so far. This unique platform is dedicated to supporting Indigenous entrepreneurs on a national scale, offering them exposure, guidance, and opportunities to scale their ventures and an opportunity to win a grand prize of $100,000.

In addition, Geena has created the Bears’ Lair Youth Dream Camps that teach Indigenous youth 11-18 years old all over Canada about entrepreneurism, life skills and creating tools for success in their futures. To date she has facilitated 25 camps in 2023 and will be facilitating 40 additional camps for 2024, educating, elevating, and inspiring over 1000 Indigenous youth across the country.

Geena's passion for fostering economic development within Indigenous communities, combined with her wealth of experience and entrepreneurial spirit, makes her an impactful figure in the realm of Indigenous economic advancement. Through her initiatives, she continues to play a pivotal role in shaping the future of Indigenous economies and future Indigenous Leaders.