Geena Jackson is a proud member of the Shishalh Nation (Sechelt) and a passionate advocate for Indigenous Rights and self-determination. She is an entrepreneur and business leader with 25 years of experience that has worked for First Nation communities and Industry. Geena was the Economic Development Officer for the Squamish Nation for 13 years, followed by executive positions with large Industry companies. Geena has helped over 700 Indigenous entrepreneurs build and grow their businesses and social enterprises . She is also the creator and host of the Bears Lair TV show on APTN which is dedicated to supporting Indigenous entrepreneurs on a National scale. Her passion is youth and the advancement of the leaders of tomorrow, which led her to create Bears’ Lair Youth Entrepreneur Dream camps that elevate, educate and inspire Indigenous youth ages 11-18 nation wide.